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1973 The Schwartz family revolutionizes footwear with an innovative direct-molding technique that makes boots completely waterproof. To leave their competitors far behind, they are developing a new shoe model. At the same time, waterproof and comfortable yellow boots can be worn both in summer and winter. The launch of this model predetermined the brand's success. At first he was named Timberlander ("Man of the Forest"), which then transformed into Timberland. After that, the Schwartz family stopped production for other companies and expanded their own collection with moccasins. The brand soon became the leading player in the "Major League" footwear market in North America. 1978 The Abington Shoe Company changes its official name to Timberland. In addition to the Rugged Handsewn, there are other new additions, including Soft Leisure Moccasins and Sturdy Oxfords. “The women bought up our boots so quickly that in 1978 Timberland decided to increase its lineup by one and a half times.”
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